10 Reasons Your Website is not Working
Wondering why your website isn’t performing as well as it should? There are plenty of frustrated people who complain about their sites, not ranking well. Although they are creating SEO optimized content, their results aren’t showing higher up in the search engine.
Why is it important for your website to rank high?
Your website is working well only when it is generating great leads for your sales team. If you are looking for the most efficient and cost-effective way to bring in new traffic, then the organic search is the way to go. Organic search lets regular people know and learn about the services you are offering even though they might not know you yet.
The ROI of getting your website to rank high on Google can be pretty steep. If you are willing to pay for your traffic, then the costs would be high instead of getting customers organically.
10 reasons why your site isn’t ranking higher up
In case you are feeling like you are putting in a lot of effort and yet not showing up on the first few pages of Google, then there can be a couple of reasons for that. In this article we are going to talk about 10 main culprits that are responsible for your site not performing well:
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No new content
Google wants the user to have a great experience, but if you haven’t updated your site in the last six months, then Google most likely won’t recommend your website. Google will think there’s nothing new on your site so go on add a new picture or write a new post. You can even add a new testimonial or create a new page.
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Website isn’t mobile-friendly
With the current mobile trend, you cannot afford to have a website that isn’t mobile-friendly (responsive). By not making your website mobile-friendly, you may end up losing many potential customers. Google has also started penalizing websites that are not mobile-friendly.
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For not using the right keywords.
Your content needs to be clear enough so that your customers might easily understand it. To target the right keywords, opt for keyword research for your content. The right keywords will help you get the necessary results for your business.
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Proper website organization and navigation
Organizing your site clearly will allow more people to come to your website and not immediately “bounce” back. Google doesn’t like high bounce rates, and this might lead to your ranking falling off. Also, make sure your navigation menu labels and blog categories are easy for people to understand.
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Not publishing content regularly.
It is of no use if you keep publishing blogs frequently that are of low quality. Only SEO optimized content that is posted regularly will help your search rankings go up. Publish at least 2-3 new pieces each month this will make you look relevant.
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Building trust with your audience
Build that trust, make your buyers feel like they are understood and heard. Try answering their worries, questions, and concerns on your website. Make sure that the information you are providing can be trusted and helpful. Don’t just keep singing praises for your company.
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Super competitive market spaces
If you are in a super-competitive market space, then your game needs to be stronger. You can hardly have any room for errors. Even if you are doing everything right and you possibly can result might not come that easily. Your content needs to be bolder thoughtful and out of the box. Try to use a different tone and approach the topic differently for results.
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Employing trusted experts as authors
Authors who are listed for blogs are taken into consideration when it comes to improving ranking. Don’t list your company as the author instead name authors who are reputable in that particular industry. Google rewards websites that get help from experts as authors.
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Site speed is slow
Most users don’t want to stick around for more than 3 seconds when it comes to a page being loaded. If the users aren’t even willing to wait for your page to open, then this will impact your rankings negatively. Try fixing this problem by reducing the size of the image files on each page or minimizing the number of videos altogether.
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No SEO on your website
There are a lot of things to understand when it comes to an understanding and learning about SEO. You can do some basic things like ensuring that each page has its URL, using relevant keywords, getting your site indexed by Google.
Frequently Asked Questions
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Why would a website suddenly stop working?
There are several reasons for a website to stop working suddenly.
- The site is blocked by a filter
- The domain name has expired/ was improperly setup
- Server failure
- Coding malfunction
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Why is my website not working?
A key reason for your website not working is probably because your domain name has expired. Check the drop-down menu on the control panel to find out if your domain name has expired. In case it has you need to renew the hosting packaging using the control panel.
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How do I fix my website?
Below are a few ways to fix your website:
- Use alt text on images.
- Review and make sure to renew your current domain name
- Make sure your webpage text is neither too long nor too short.
- Use crisp meta title (not more than 70 characters) and meta description (not more than 150 characters)
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How do I make my website unique?
To make your website stand out and be unique keep your content fresh at all times, also remember not to use stock photos. Provide ample inspiration and insight and display metrics and examples. You can again go ahead and take it a step further by showcasing relatable and likeable videos.
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How can I improve website performance?
To improve your website’s speed, do the following:
- Combine and minify files
- Reduce the response time
- Minimize HTTP requests
- Choose the right hosting option for your specific needs.
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How do I increase the value of my website?
To add value to your website, keep in mind the following:
- Add the content of good quality.
- Develop a strong social media following
- Invest in the right domain name
- Acquire links of high value
Conclusion
There are a variety of factors that play a role in the proper functioning of a website. More times than not, even though you are offering excellent services or products, your website isn’t performing well and drawing in more audience. Understand why exactly your website isn’t working and then fix the problems. Thereby making your business grow, selling more products, and getting more leads for your business.
Also, you can check out this post – 6 Questions to Ask Your Designer during a Free Consult Call